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MUMBAI: A considerate portion of marketers in Asia Pacific (29 per cent)don’t have the right balance and synergies between digital and offline media, while the majority...
MUMBAI: Research agency Kantar is aspiring to invest more in its global delivery centres and further strengthen its core insight and consulting business in India post...
MUMBAI: Even though the FMCG sector in rural India is facing a slow down for the past few quarters, the number of households buying more than...
MUMBAI: In today’s experience era, the majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between...
MUMBAI: One of the world’s largest advertising agencies, WPP, announced on Friday that it has entered into an agreement to sell 60 per cent stake in Kantar...
