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MUMBAI: Kantar IMRB has launched a report on India’s shopping scenario in 2017 that provides comprehensive insights on buying behaviour of India’s online shoppers. The study...
MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers...
MUMBAI: The third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released by WPP and Kantar Millward Brown has lot of good and something bad for the marketing industry. On the...
MUMBAI: The third annual BrandZ™ Top 50 Most Valuable Indian Brands ranking released by WPP and Kantar Millward Brown has lot of good and something bad for the marketing industry. On the...
MUMBAI: GroupM has recently introduced Live Panel, a new consumer and media insight solution enabling its agencies to more efficiently develop precise and targeted media plans...
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