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NEW DELHI: Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media...
MUMBAI: Consumers don’t want brands to stop advertising and it must not be exploitative, says Kantar's new study. Majority also believe that coronavirus must not be...
MUMBAI: The COVID19 crisis has changed the average Indian’s life. With schools and colleges being shut coupled with corporates and governments encouraging employees to work from...
MUMBAI: Kantar, in association with VTION, has launched OTT Audience Measurement Insights for audio streaming platforms at a time when a unified third-party measurement is need...
MUMBAI: How are consumers going to behave in 2020? The economy is in a bind, consumer spending has been cautious. Will they be a little more...
