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MUMBAI: WPP’s Kantar Media TGI launched a new marketing tool called The Why Code. The new initiative provides insight into what drives consumer choices. The Why...
Mumbai: WPP, the global marketing communications agency, is making its confrontation with NDTV over alleged corruption in TAM’s television ratings louder. The agency, in a late...
MUMBAI: The NDTV-WPP spat took an ugly turn on Saturday. In an onslaught against WPP CEO Martin Sorrel’s tirade against NDTV for its lawsuit against TAM...
NEW DELHI: The NDTV lawsuit in New York against TAM Media has spurred the government, which has for some time been closely studying the methodology for...
MUMBAI: Business process outsourcing company WNS has renewed its contract with the insight, information and consultancy group, Kantar. In the renewed contract, WNS will focus on...
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