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MUMBAI: One of the world’s largest advertising agencies, WPP, announced on Friday that it has entered into an agreement to sell 60 per cent stake in Kantar...
MUMBAI: Kantar, the world’s leading data, insights and consulting company today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with...
MUMBAI: As per a recently released AdReaction report by Kantar, marketers today are reinforcing rather than helping to eradicate harmful gender-based stereotypes. While the clear majority...
MUMBAI: TAM Media Research – a joint venture between global media research organisations, Nielsen and Kantar has released the very first and one-of-its-kind, comprehensive go-to-market AdEx study...
MUMBAI: As per a report titled ‘Purpose in Asia’ from Kantar, consumers in Asia want brands to align with issues that matter to them. The report...
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