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MUMBAI: Advertising during the Tata IPL 2025 delivered hard sales, not just eyeballs, according to a new JioStar-backed study that puts numbers to cricket’s commercial muscle. The...
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
RAIPUR: If 2024 was about stabilising the business, 2025 became the year FMCG brands paused, rethought, and recalibrated, says Akash Agrawalla, Co-founder of ZOFF Foods. In...
KOLKATA: ITC has quietly shut down Prag Agro Farm Limited, drawing the curtain on a sliver of its agri portfolio that barely registered on the balance...
MUMBAI: Bigg Boss does not age. It compounds. Season 19 has emerged as the franchise’s biggest run yet, firing on all cylinders across television and streaming...
