Honasa Consumer elevates Nishchay Bahl to chief business officer, offline

MUMBAI: Honasa Consumer Limited has elevated Nishchay Bahl to chief business officer, offline, as the company looks to accelerate growth and strengthen the distribution of its brands across India.

Bahl will oversee Honasa’s offline business across general trade, modern trade and other channels. His mandate includes expanding distribution, improving market execution and strengthening the company’s presence across markets and categories.

Bahl moves into the role after nearly three years as senior vice president, offline revenue, where he was involved in scaling Honasa’s offline operations, strengthening trade partnerships and expanding distribution.

He has also played a key role in Project Neev, Honasa’s initiative to strengthen its general trade business through sharper market execution, deeper partner engagement and a renewed focus on distribution.

Honasa Consumer co-founder and chief executive officer Varun Alagh said the company believes in developing leaders internally and giving them opportunities to grow with the business.

He said Bahl has demonstrated strong leadership in scaling the offline business and building the capabilities and partnerships needed for its next phase of growth.

Honasa Consumer chief business officer, offline, Nishchay Bahl said the past three years have been a transformative period for the company’s offline business, with teams and partners working to strengthen general trade and modern trade, rebuild distribution and create a stronger foundation for growth.

He said the focus going forward will be on gaining share across categories, expanding the distribution footprint and improving the availability and visibility of Honasa’s brands across markets.

Bahl brings more than 17 years of experience across FMCG and consumer businesses, covering sales, commercial strategy, go-to-market execution, general trade, modern trade, e-commerce and business development.

Before joining Honasa, he was chief business officer, offline, at The Good Glamm Group.

Earlier, at Reckitt, he served as e-commerce director, South Asia, leading the company’s e-commerce agenda across the region. He also held other leadership roles at Reckitt and Britannia Industries, managing multiple channels across general trade, modern trade, e-commerce and key accounts.

An alumnus of Indian School of Business and St. Stephen’s College, Bahl has worked across multiple consumer categories, with a focus on distribution, channel strategy and commercial execution.

His elevation comes as Honasa looks to deepen its offline footprint, improve outlet productivity and strengthen the availability of its brands across general trade, modern trade and other channels.