The Rs 36, 70g pack is available across Maharashtra and North India
Creator-led festive campaigns may reach 7,200 brands as spending rises 29 per cent in 2026
A&P spend rises to 15.8 per cent as Colgate backs premium brands and digital channels
The brand shifts its Times of India takeover from August 15 to August 23
Single-source panel links ad exposure with purchases, showing TV still drives most household reach
