Brands may allocate up to 40 per cent of retail media budgets to quick commerce
From Ogilvy's creative corridors to True Elements, the copywriter turned stand up comic learns why availability beats virality
Brand positioning and packaging aim to give carbonated coffee a new voice
Agency to handle strategy, planning, buying and activation for LT Foods’ flagship brand
FMCG revenue reaches Rs 2,937.75 crore as biscuits, Nutrela and personal care gain
