ATT consent screens must become neutral as Apple gets four months to make changes
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
Global AdTech firm targets brands, agencies and publishers amid programmatic shift
The Mumbai production house bets on television talent, AI-assisted frames and mythology-led originals to stand out in India's crowded short-form drama race