A&P spend rises to 15.8 per cent as Colgate backs premium brands and digital channels
Single-source panel links ad exposure with purchases, showing TV still drives most household reach
Amazon Ads, Paytm parent One 97 and Inshorts among firms called for presentations
Google, Meta, TikTok and LinkedIn must strike deals with eight publishers or face levy
75 per cent link AI-powered advertising to growth as smaller brands explore new channels
