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FICCI–EY flags structural shifts in consumption, with digital ads at 63 per cent, AI reshaping content, and the sector set to cross Rs 3 trillion by...
One of several market trends outlined in WPP Media’s 2026 advertising outlook
Digital to command 68.1 per cent share as commerce emerges fastest grower
INDIA: India’s advertising industry is entering a new phase of structural transformation, with digital media now the central growth engine, according to the Dentsu digital advertising report...
MUMBAI: India’s advertisers are pouring between Rs 12,000 crore and Rs 22,000 crore into digital video platforms. They’re getting precious little bang for their buck. A...
