Elara says weak advertiser demand and falling viewership could limit gains for broadcasters
New system starts August 24 as platform keeps engaged views for deeper audience measurement
ATT consent screens must become neutral as Apple gets four months to make changes
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
