The solution breaks long ad breaks into shorter segments to improve streaming experience and ad fill rates
The tech giant plans a fresh submission to the MCA as proposed rules could reshape Android, Google Play and digital advertising
Bleecker Street says the suspension disrupted the documentary’s campaign as it expanded to more than 470 North American screens
Ads Super Burst, First Impression Ads and Aggregated View Time target reach, visibility and cumulative exposure
The platform is tightening ad presentation standards as its AI powered X Lift tool seeks to simplify campaign creation and targeting