MiQ study finds 45 per cent to spend more while 43 per cent discover brands through AI
Combined company to exceed $4 bn revenue and serve $300 bn in ad spend
Retail media spend jumps 31 per cent as over 2,000 brands advertise via ChatGPT
Combined quarterly advertising revenue tops $162 billion as AI and retail media reshape the global ad market
Revised proposal lifts levy to 2.5 per cent of ad revenue and expands scope to include LinkedIn