MiQ finds 21.2 million-plus digital reach, with 41 per cent of consumers seeking deals
Multi-screen strategies deliver higher recall, engagement, conversions and media efficiency, while independent verification emerges as a key safeguard against digital fraud
A&P spend rises to 15.8 per cent as Colgate backs premium brands and digital channels
Single-source panel links ad exposure with purchases, showing TV still drives most household reach
Amazon Ads, Paytm parent One 97 and Inshorts among firms called for presentations
