Acquisition would create a TV giant spanning 100m plus homes, Tubi and Roku Channel.
New prime-time explainer show debuts June 16 at 8:50 pm across platforms.
Google leads ad race as IPL records higher inventory utilisation on TV.
'Fast Now. Fayda Now.' push spans IPL, digital and outdoor media.
New ‘Unique Reach’ system estimates audiences beyond single devices.
