New partnership will stream Eros's 11,000-film library free to smart TVs across the globe, backed by RunnTV's ad-tech platform
WARC says India leads with 500 million users as CTV and Shorts fuel engagement
Streaming's old guard and its algorithmic rival both stake bigger claims at the world's largest content market
Kantar's Media Compass finds streaming pulling ahead of linear TV among the young, the urban and the upwardly mobile
Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream
