NH Studioz partnership adds Aashirwad TV and Thalaivar Hits as Samsung deepens its push into free, curated connected-TV entertainment
The subscription-free platform is betting that live tennis can turn occasional OTT sampling into a family viewing habit
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
TV9 becomes India’s first network to deploy Amagi’s POIS-based ad solution
Magnite study finds 74 per cent use ad-supported platforms as CTV and cross-screen viewing grow
