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Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream
Partnerships across Disney, Netflix and JioStar build AI powered cross screen ecosystem
TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
Senior vice-president – partnerships Aditya Jhamb operates in a state of constant reinvention.
Acquisition would create a TV giant spanning 100m plus homes, Tubi and Roku Channel.
