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New report warns streaming ad fraud is evolving fast across global markets
12M plus impressions, CTV 95.28 per cent completion, display CTR beats benchmarks
14.3 million on Youtube, 9.8 million on Meta drive heart health awareness.
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
The FICCI-EY report finds Connected TV surging to 40 million weekly homes and ad revenues up 42 per cent, even as linear television posts its fourth...
