Online video leads growth as streaming, connected TV, retail media and AI reshape the market
Platform combines 200 plus TV channels, 29 plus OTT services and free content
DTH operator looks beyond traditional television as subscribers shift to OTT, free-to-air and connected TVs
New mobile and Connected TV experience adds personalisation, Free 5 and global content
Smart-TV environments drive most frequency-cap violations, raising concerns over wasted ad spend
