Ad tech major banks on agentic AI, streaming partnerships and $1bn buyback authorisation to revive growth
Outcomes uses streaming data to optimise reach and conversions, with beta campaigns delivering median CPA 38 per cent below target
The global acceptance and expansion of FAST and CTV – Connected TV has led one of India’s major Free Ad-Supported Streaming TV companies, Swift TV to...
Fashion platform’s mobile-plus-CTV push lifts overall ROAS by 100 per cent in just six months
The all-cash deal will combine Affle's mobile marketing strengths with Perion's retail media, CTV and DOOH capabilities
