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Mumbai: Amagi, a cloud-based SaaS technology for broadcast and connected TV, has reported a revenue increase of more than 100 per cent year on year in...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
Mumbai: Havas Group India’s media investment and experience arm Havas Media Group India has unveiled India’s first brand lift study on CTV in collaboration with a...
Mumbai: Global streaming grew 10 percent globally, including continued growth in mature markets like North America (5 percent) and Europe (9 percent), during the Q1 of...
Mumbai: Adjust has launched a connected TV (CTV) measurement solution called CTV AdVision. “As marketers increasingly leverage this growing channel as part of their overall marketing...
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