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After predictions of decline in the early 2020s, India’s broadcast industry is proving its enduring strength and adaptability
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
Data says only 40 per cent of cricket consumption is live while catch-up searches are six times higher
Executive to lead JioTV, JioTV plus and TeleOS strategy amid streaming battle
One of several market trends outlined in WPP Media’s 2026 advertising outlook
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