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TAM Sports report finds Connected TV favours athletes and digital brands, while Linear TV remains dominated by Bollywood celebrities
Senior vice-president – partnerships Aditya Jhamb operates in a state of constant reinvention.
Acquisition would create a TV giant spanning 100m plus homes, Tubi and Roku Channel.
New prime-time explainer show debuts June 16 at 8:50 pm across platforms.
Google leads ad race as IPL records higher inventory utilisation on TV.
