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The BARC Board met today to evaluate the Technology options and decide on the road ahead. It was recognized that BARC has the opportunity to change...
MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA)...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is once again showing it means business. It has come out with its final recommendations on what should...
MUMBAI: The TV ratings tornado that had struck the industry a couple of months ago has died down and it appears as if even the same...
KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee’s evaluation panel plans to appoint three vendors (read three, not two as reported...
