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An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
MUMBAI: The industry led TV ratings agency BARC India has announced its new logo and brand visual identity that has a tinge of inspiration from the...
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was...
MUMBAI: A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research Council’s (BARC), rolling out its operation on time. BARC’s chairman...
MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, has announced that the Broadcast Audience Research Council (BARC) has contracted it to offer play-out...
