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MUMBAI: The long tail gets an unfair deal – be it in television viewership ratings, print media readership surveys or radio audience research. The long tail,...
MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it...
MUMBAI: A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the end of next month. Broadcast Audience Research...
MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today,...
MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
