BARC Update

The BARC Board met today to evaluate the Technology options and decide on the road ahead.  It was recognized that BARC has the opportunity to change the paradigm and the solution should last for the next 15 to 20 years.

The Board agrees that there is a quantum jump in technology that is being envisaged. Considerable progress has been made in identifying suitable cutting edge technologies available for measurement of present and future Broadcast distribution platforms. The Board decided to authorize the BARC Technical Committee and the Management to initiate pilots with these solutions to assess the suitability in Indian conditions.