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Does the Indian TV broadcast industry want TAM? In one word, the answer is No. Definitely not in the form and manner it is monitoring TV...
MUMBAI: It finally looks like the industry is rallying around TAM Media. First, the AAAI announced its support for TAM this morning. Now it is the...
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) and the development of an alternative...
NEW DELHI: The last date for receipt of comments on the Telecom Regulatory Authority of India‘s (TRAI‘s) consultation paper on accreditation of television rating organisations has...
Mumbai: It has been in the making for around three years now. But the Broadcast Audience Research Council (BARC) – the Indian media sector‘s riposte to...
