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MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is...
NEW DELHI/MUMBAI: The government on Tuesday directed broadcasters, advertisers and advertising agencies to submit a detailed plan for making Broadcast Audience Research Council (BARC) functional soon....
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: With NDTV‘s lawsuit against television ratings provider TAM Media raising concerns among the industry affiliates, the Advertising Agencies Association of India (AAAI) and the Indian...
