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MUMBAI: The French audience measurement company Médiamétrie will be the ratings partner for the Broadcast Audience Research Council (BARC). Though multiple vendors, both Indian and international...
NEW DELHI: Even as the industry body Broadcast Audience Research Council (BARC) is struggling with its teething problems, the Information and Broadcasting Ministry (I &B) has...
The BARC Board met today to evaluate the Technology options and decide on the road ahead. It was recognized that BARC has the opportunity to change...
MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA)...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is once again showing it means business. It has come out with its final recommendations on what should...
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