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NEW DELHI: The applications of TAM and the Broadcast Audience Research Council (BARC) for registration under the Policy Guidelines for Television Rating Agencies in India notified...
MUMBAI: It was in September that Star India’s Uday Shankar was once again handed over the reins of Indian Broadcasting Foundation (IBF), and since then, he...
MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its...
MUMBAI: They are known as the lions who go for the kill in their respective fields. One heads the world’s largest advertising communications group by revenue,...
An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
