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MUMBAI: India’s sole TV viewership measurement company and the world’s largest audience measurement service, BARC India, today announced the launch of its new product “PrimaVU” which...
MUMBAI: Questions and controversies around TDSAT’s ruling on landing pages and BARC India’s subsequent flip-flop over implementation of its data validation and outlier policy refuse to die...
MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com...
MUMBAI: One of the most intriguing side acts during the implementation of the Telecom Regulatory Authority of India's (TRAI) new tariff order has been the sector...
MUMBAI: Broadcast Audience Research Council (BARC) India is integrating TV and out of home (OOH) TV viewership in its BARC India Media Workstation (BMW) software, starting...
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