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The buzz around the annual international film festival of India (IFFI) is getting louder. NFDC brings in Film Bazaar 2007, a platform to promote Indian films...
Raj Nayak is currently designated Executive Vice President -Sales and Marketing at Star India Ltd. He is responsible for the entire Advertising Sales revenue for all...
In India, Sony Entertainment Television is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. From the family of Columbia Tristar International...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
