iWorld
YouTube original ‘You V YouTube’ to launch on 9 October
Mumbai: Video sharing platform YouTube is set to stream its original show “You V YouTube” on 9 October. Produced by Fremantle, the quiz show will be hosted by Indian television presenter Gaurav Kapur.
The new episodes of the show will be released every weekend at 7 p.m. It has been shot completely in a virtual setting and will feature popular content creators who will turn quizmasters allowing viewers to play, learn and stand to win big. The quiz will cover a wide range of subjects from science, general knowledge, math, English, travel, food, and technology, said the statement.
“You V YouTube is a unique quiz show that not only brings together some of India’s best creators but also gives contestants a chance to both learn and earn, in a fun filled environment,” said Fremantle India managing director Aradhana Bhola. “The series has been filmed entirely virtually, with cast and contestants participating from the safety of their own homes during the pandemic; a feat that makes us proud. What’s even more gratifying is that whatever sum of money a contestant has won on the show has been matched in donation along with the proceeds of the live play (available to viewers during the premiere episode) to charities working for covid relief.”
The YouTube creators who will appear as guests on the show include Roshni Mukherjee (science), Gaurav Garg (general knowledge) Ganesh Pai (mathematics), Ceema Picardo (English), Arun Krishnamurthy (environment), Gaurav Chaudhary (Technology), Nidhi Mohan (health and wellness) Ranveer Brar (food), Reena D’Souza (sports), Sucharita Tyagi (movies and music), Rachana Ranade (finance) and Tanya Khanijow (travel).
The contestants are selected through an online audition process. On the show they must answer ten questions across ten different subjects, each asked by a different YouTube creator, for an opportunity to win over Rs 10 lakh.
“I am really excited about this new journey,” said host Gaurav Kapur. “Every day on this show is a learning experience for me. The energy of the contestants and the knowledge shared by the creators is enriching.”
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
