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NEW DELHI: Lending a new dimension to the measurement of advertising effectiveness by taking into consideration intriguing issues such as impact of mood of the consumer...
MUMBAI: Did someone say CAS is dead? The Telecom Regulatory Authority of India (Trai) said today it would submit recommendations on addressability, including price issues, to...
MUMBAI: The blockbusters of 2003 are not all being pocketed by Sony Entertainment Television after all. Of the two blockbusters in the top four list still...
MUMBAI: Malaysia’s satellite television operator Astro is planning to offer more than 100 new channels by next year.This will add to the already existing six free...
