The women's denim brand launches Denims & Delusions, a six-episode Instagram show built around the girl math, changing-room chaos and best-friend banter of everyday shopping
100 poha varieties showcased as over 1,000 people join record bid.
Acquisition adds 2.2 crore meters, taking AESL's portfolio past 4.7 crore
'That Summer Feeling' blends breathable fabrics, prints and easy styles.