Kids
ZeeQ now available on Dish TV and Videocon d2h
MUMBAI: ZeeQ, the newly launched edutainment channel from Zee Entertainment Enterprises Ltd, has said it is now available on Dish TV and Videocon d2h direct-to-home platforms.
Dish TV customers can watch ZeeQ on channel no. 510, while Videocon d2h has put it on channel no. 525 as a paid-for channel.
The ZeeQ programming slate features programmes like ‘Teenovation’, a show in association with National Innovation Foundation about Children innovators who display brilliance and create utility items for problems they see around them, ‘Wordmatch’, a national Hindi game show, and ‘BrainCafé’, a hang out to learn about science theories, concepts and its applications.
ZeeQ business head Subhdarshi Tripathy said, “ZeeQ has researched programming content which is produced on the basis of experience of Indian kids. We are committed to provide the unique viewing experience of learning through ZeeQ’s edutainment platform to Indian kids through wider network of Dish TV and Videocon d2h.”
ZeeQ is the 32nd channel from Zeel, which manages ZeeQ’s broadcast operations, while Zee Learn will look after the content and channel management. Zeel will invest Rs 1 billion in ZeeQ over a period of three years and is eyening a break-even in five years.
The bi-lingual channel will have 70 per cent content in Hindi and 30 per cent in English. ZeeQ will be a pay channel and have a mix of home produced and acquired content.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
