iWorld
SonyLIV on-boards Dr G Dhananjayan as head of Tamil content
KOLKATA: Sony Pictures Networks India (SPN) on Friday appointed Dr G Dhananjayan as head – Tamil Content, Digital Business for its streaming service, SonyLIV.
In his new role, Dhananjayan will spearhead the launch of Tamil content initiatives to drive the platform’s expansion plans for users who prefer consuming content in the language in India & international markets. Prior to this, he was associated with the Blue Ocean Film and Television Academy.
With a career spanning over 25 years in management, Dr.G Dhananjayan has held key leadership positions in film production houses, marketing and distribution divisions across Tamil, Malayalam, and Hindi languages.
His previous stints span across leading conglomerates such as Kansai-Nerolac Paints, Saregama-HMV, Airtel, Vodafone, Moser Baer Entertainment, and Disney-UTV. Dr. Dhananjayan has multiple accolades to his credit, including a Ph.D. doctorate in the film business and the title of a National Award-winning author, twice for his exemplary work on Cinema.
“I am elated to join the leadership team at SonyLIV. Being a part of the premium platform’s journey in bringing breakthrough stories that engage, entertain and stand out from the clutter in the Tamil market is exciting,” Dhananjayan commented.
At SonyLIV, he will be responsible for curating and strengthening the Tamil content catalogue. Dhananjayan’s rich experience makes him ideal to oversee the growth plans of SonyLIV in the Tamil region, said the company.
“We are pleased to have Dr. G. Dhananjayan on board to oversee SonyLIV’s Tamil market expansion. With his versatile experience in the domain and an impressive passion to drive authentic and localized stories, we aim to strengthen our portfolio in the Tamil market,” SET and Digital Business content head Ashish Golwalkar said.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
