Digital originals now account for 86 per cent of series interest, while audiences explore a much wider range of titles beyond the biggest hits
At CII Big Picture Summit 2026, Monika Shergill and South Indian creators discuss global reach, creative risks and changing audiences
CII Big Picture Summit explores the forces driving audience engagement, creativity and new revenue streams
New offering priced at Rs 299 a year expands Amazon's regional content marketplace to over 30 add-ons
Eloelo Group's microdrama arm bets on Telugu, Tamil, Kannada and Malayalam originals to win South India
