iWorld
Sony LIV to adapt Emmy-nominated series ‘Million Dollar Listing’ for Indian Audience
Mumbai: Sony LIV, a pioneer in delivering innovative unscripted content with hits like Shark Tank India and MasterChef India, is now venturing into another unique groundbreaking format: the Indian edition of the Emmy-nominated series Million Dollar Listing. As per the press release, this new show will shine a spotlight on India’s most desirable homes and provide an inside look at the creation and acquisition of the country’s dream properties.
Produced by Banijay Asia, Million Dollar Listing: India marks the second international version of the format and joins the ranks of successful editions of cities such as LA, New York, Miami, San Francisco, and Dubai. In each of its editions, the series follows the lives of cities’ best and most aggressive real estate professionals as they navigate the high-stakes world of selling multi-million-dollar properties in exclusive neighbourhoods. Each episode keeps up with the savvy realtors, as they juggle multiple demands and keep their professional lives afloat trying to secure the next big deal. The first city to get highlighted in the India edition is New Delhi.
As India rapidly rises to become one of the world’s top consumer markets, luxury living is now a reality for many, driven by the aspirations of the affluent population. The show highlights a previously unseen side of modern India, appealing to all demographics and age groups.
Million Dollar Listing is licensed globally by NBCUniversal Formats, a division of Universal International Studios, which is part of Universal Studio Group.
Comments:
Sony LIV and StudioNext business head Danish Khan said, “After the runaway success of Shark Tank and Masterchef, we at Sony LIV are delighted to bring Emmy nominee ‘Million Dollar Listing’ to India. This show will offer our audience a unique glimpse into the desire, details, and negotiations involved in buying and selling the country’s most luxurious dream homes. Relevant, aspirational, and never seen before – we are quite confident that our audience will love this show.”
NBCUniversal Formats SVP formats sales & production Ana Langenberg said, “Bringing Million Dollar Listing to India is a fantastic opportunity to showcase the aspirational world of luxury real estate in a market that appreciates success and ambition. Partnering with Sony LIV and EndemolShine India on the second international version of this format ensures the series will connect with audiences who share a passion for extraordinary properties and bold lifestyles. We can’t wait to see how this series resonates in such a vibrant and diverse country.”
Banijay Asia & EndemolShine India group chief operating officer Rishi Negi said, “We are thrilled to bring the global success of Million Dollar Listing to India, which marks an exciting new chapter in our long-standing collaboration with Sony LIV. As we bring this award-winning series to India, we are proud to offer a fresh and dynamic portrayal of the country’s booming real estate landscape. This show will not only reflect the aspirations of a rising new India but also introduce a completely new format that resonates with the evolving tastes of our diverse audience. At Banijay Asia, we are committed to expanding our content portfolio by continuously pushing creative boundaries, and Million Dollar Listing: India is another step towards redefining reality television in the country.”
e-commerce
Visa report tracks rise of India’s affluent, experience-led spending
Affluent base doubles to 130 lakh, travel 58 per cent of elite spends.
MUMBAI: In India’s new luxury playbook, it’s less about owning more and more about living better. A new whitepaper by Visa Consulting and Analytics (VCA) maps a decisive shift in India’s affluent economy, where spending is becoming more intentional, experience-led, and closely tied to personal identity rather than pure income growth.
Titled India’s Affluent Economy 2025–2026, the report draws on a Visa-commissioned Yougov study and VisaNet data across travel, dining, retail and lifestyle categories. The headline number is hard to miss: individuals earning over Rs 10 lakh annually have nearly doubled from 69 lakh to 130 lakh, significantly expanding the country’s discretionary spending base.
But it’s not just about scale, it’s about behaviour. As consumers move up the affluence ladder, discretionary categories are taking a larger share of credit card spends, positioning cards as key enablers of premium, lifestyle-driven consumption.
The geography of wealth is shifting too. Affluence is no longer confined to metros such as Mumbai, Delhi and Bengaluru, with cities like Ahmedabad, Surat, Jaipur and Lucknow increasingly mirroring metro consumption patterns.
The report highlights a clear pivot from ownership to access. More than 50 per cent of affluent consumers now use cards for elite memberships, while 7 in 10 are drawn to limited-edition drops and curated collections. Increasingly, luxury is defined by seamless access be it concierge-led travel or curated dining where time saved is as valuable as money spent.
Spending patterns reinforce this shift. Among the ultra-elite, travel accounts for 58 per cent of discretionary spends, far outpacing retail and luxury combined at 28 per cent. Cross-border spending penetration stands at 63 per cent, signalling a growing global outlook among India’s affluent.
Closer home, indulgence is becoming routine. Nearly 4 in 5 affluent consumers dine at premium establishments at least three times a year, while 1 in 4 visit luxury venues more than five times annually. Dining spends are also climbing, with Rs 20,000 emerging as a new entry-level benchmark per experience and Rs 50,000 marking premium territory.
Retail, meanwhile, is becoming more selective. Three in four affluent consumers make a high-end purchase at least once a quarter, while one in four shops premium every two weeks. Luxury retail intensity is also rising, with 2 in 5 consumers spending over Rs 5 lakh annually, and a smaller but significant segment exceeding Rs 10 lakh.
Technology and wellness are carving out new roles in this ecosystem. High-end gadgets now see average spends of Rs 60,000 or more per purchase, while ultra-elite consumers are eight times more likely to visit spas and show five times higher engagement with cosmetic stores than non-affluent groups.
The broader takeaway is structural. Affluent consumers are no longer buying products, they are buying ecosystems. Integrated experiences across travel, dining, wellness and payments are becoming central to how this segment lives and spends.
As India’s affluent base expands beyond metros and aligns more closely with global consumption patterns, the real opportunity lies not just in size, but in speed. For brands, the message is clear: relevance will be defined by how early and how seamlessly, they plug into this evolving lifestyle economy.
