Commerce, fandom, micro-dramas and AI emerge as new routes to monetise audiences
A playful question from Maniesh Paul sparks a cheeky exchange between the cricket stars
‘India Ki Sabse Badi Party’ builds buzz around matches against Panama, Brazil and Uruguay
Ankush Hazra hosts celebrity-filled format blending Bengali food, humour and kitchen chaos
Drama series inspired by Kashmir’s first professional football club earns global recognition
