Industry leaders explore why cultural specificity is travelling beyond its home turf
Season 2.7x higher watch time in week two and draws 3x unique viewers than top Bengali shows
Ganesh Acharya choreographs Qawwali anthem ahead of September 19 show launch
Star Jalsha and JioHotstar set to launch Bengal edition with eight sponsors
The reality television veteran brings 15 years of Bigg Boss, Khatron Ke Khiladi and Jhalak Dikhlaja pedigree to the broadcaster's non-fiction stable
