GECs
Sab to launch first daily ‘Maahi Ve’ on 5 Dec
MUMBAI: Delivering on its promise of being a channel that caters specifically to the heartland after its relaunch under the Sony Entertainment Television umbrella, Sab has unveiled its first daily soap titled Maahi Ve.
The half hour show will be aired from Monday to Thursday at 9 pm from 5 December.
SET India CEO Kunal Dasgupta said, “Maahi Ve is our first initiative in order to complete the general entertainment offering on Sab. In the reinvention path of the channel, we are introducing a programme that will help us reach millions of Indians and build an emotional connect with them.”
Sab senior vice president and business head Vikas Bahl said, “Sab has always offered its viewers innovative programmes, which provide a kaleidoscope of entertainment. In keeping with the light entertainment we offer our viewers Maahi Ve, Sab’s first daily soap will also bring a hue of emotions with its close-knit family culture and values.”
The channel is also planning to launch a couple of new shows before the end of this financial year, the first being in January. Speaking on the marketing initiatives, Sab TV marketing head Ajay Modgil said, “We will be aggressively promoting the channel in the Indian heartland since that is where our target audience is. With the beginning of the new financial year, we’ll be getting more aggressive. Our aim is to provide a good enough platform for bigger shows that we will have on the channel in the future.”
As far as movies on the channel is concerned, Sab will not be airing any of the movies that are in sister channels Sony and Max’ kitty. Instead, Sab will air old hit Hindi movies like Chupke Chupke, Mili etc, “which one doesn’t get to see these days on channels,” informs Bahl. This has also been done keeping in mind the target audience of the channel.
On 7 November, Sab was repositioned as a “light entertainment channel” and a new show – Lo Kal-lo Baat – was launched.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
