India Today Group ranks No.1 across CTV: Comscore report

Mumbai: In the recent Comscore rankings across all CTV environments in the general news and news/information category for the month of August’22, India Today Group claimed the top spot by a huge margin.

The CTV total video figure for the media conglomerate stood at 45.1 million video streams. The fact that the group’s leadership score trails TV9 Network, Zee Digital, ABP Network, & Network 18 and demonstrates that India Today is the nation’s most followed news broadcaster even when it comes to connected devices, as per the Comscore VMX Device Level CTV report.

Comscore Video Metrix is a multi-platform rating institution that provides video audience measurement across digital content and advertisements, revealing audience size, reach, engagement, and demographic composition.