News Broadcasting
India Today Group ranks No.1 across CTV: Comscore report
Mumbai: In the recent Comscore rankings across all CTV environments in the general news and news/information category for the month of August’22, India Today Group claimed the top spot by a huge margin.
The CTV total video figure for the media conglomerate stood at 45.1 million video streams. The fact that the group’s leadership score trails TV9 Network, Zee Digital, ABP Network, & Network 18 and demonstrates that India Today is the nation’s most followed news broadcaster even when it comes to connected devices, as per the Comscore VMX Device Level CTV report.
Comscore Video Metrix is a multi-platform rating institution that provides video audience measurement across digital content and advertisements, revealing audience size, reach, engagement, and demographic composition.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
