DTH
Hong Kong to launch digital TV next year
MUMBAI: The Hong Kong Commerce, Industry and Technology Bureau has set up working groups with Asia Television Limited (ATV) and Television Broadcasts Limited (TVB) to ensure timely and smooth launch of digital services next year.
Led by the Hong Kong office of the Telecommunications Authority, the groups will work with the TV stations to solve technical issues related to the transmission and reception of digital terrestrial TV, and facilitate inter-departmental coordination to ensure successful migration from analogue to digital TV at different stages.
Media reports indicate that a new website has also been launched as part of a major publicity drive to raise awareness and improve understanding of digital TV. Beijing’s 2008 Olympic Games are the driving force speeding up the introduction of digital terrestrial television in Hong Kong. The administration will require the territory’s two terrestrial television broadcasters to start digital transmissions by next year.
In July 2004, Hong Kong Broadcasting Authority announced the implementation framework for digital TV in Hong Kong.
The bureau approved the investment plans of ATV and TVB for their digital TV programme service and network rollout.
According to the blueprint, ATV and TVB will start broadcasting their existing services in both analogue and digital format (simulcasting) and launch a new digital service on the respective additional frequency channel assigned to them by 2007.
The government has yet to decide its transmission standard. If the mainland has not promulgated a national standard before the end of 2006, ATV and TVB will adopt the European digital video broadcasting – terrestrial standard which has been widely adopted internationally.
The government has set up two working groups, led by the Office of the Telecommunications Authority, to work with the two broadcasters to ensure an integrated launch of digital TV.
According to the government timetable, ATV and TVB shall provide their existing services in both analog and digital format by 2007.
Subject to further market and technical studies, the government will direct ATV and TVB to cease analogue broadcasts by 2012, Lai said.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
