As viewers move across TV, YouTube and OTT, content needs to earn attention and repeat consumption
The Pitt, Abbott Elementary and The Beast in Me lead viewing ahead of the 78th Primetime Emmys
Anil Kapoor will host 100 contestants on a tech-driven set built in one month
PwC sees India outpacing global growth as digital, OTT and gaming fuel expansion
A&P spend rises to 15.8 per cent as Colgate backs premium brands and digital channels
