e-commerce
Flash AI clicks with shoppers bringing smart buys to 100 plus countries
MUMBAI: Shopping just got a supercharged upgrade. Flash.co has unveiled Flash AI, a first-of-its-kind AI Shopping Assistant designed to make buying easier, smarter and cheaper for over 1 billion ecommerce shoppers worldwide. Launched across 100 plus countries, the tool promises to cut through the online clutter and help users make faster, better-informed decisions.
The Bengaluru-headquartered startup, founded by ex-Flipkart SVP Ranjith Boyanapalli and backed by Blume Ventures, Global Founders Capital and Peer Capital, introduces a clever twist simply add flash.co/ before any product URL, and Flash AI instantly generates an AI-enhanced product page. Shoppers are served an AI summary compiled from sources like Youtube, Reddit and expert blogs, while real-time price comparisons across multiple online stores ensure no one overpays.
“With Flash AI, we aim to craft a commerce intelligence layer that helps shoppers make better, faster decisions,” said Flash.co founder & CEO Ranjith Boyanapalli. “Built on insights from over 2 billion anonymised data points, Flash AI will lead the global shift into AI-driven commerce, setting a new standard for the industry.”
The launch comes at a time when global ecommerce is set to cross 7 trillion dollars, with 30 million plus stores and tens of billions of SKUs vying for attention. With 78 per cent of shoppers admitting to feeling overwhelmed by too many choices, Flash AI’s pitch is timely: clear, authentic insights and the best price in seconds.
Beyond discovery and comparison, the platform also helps shoppers track orders, refunds, warranties and spending. Available via the Flash website, WhatsApp and mobile app, Flash AI is betting that when it comes to ecommerce, intelligence pays literally.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
