iWorld
Dice rolls out Girlie Pops as Gen Z adulting gets a glow-up
MUMBAI: Adulting may be chaotic, but in Dice Media’s newest mini-series, it also comes with contour, comfort, and a dash of controlled chaos. Dice Media, the content arm of Pocket Aces and the studio behind internet favourites such as Little Things, Adulting and AFK has dropped its latest three-episode mini-series, Girlie Pops, created in collaboration with Maybelline New York. And true to its title, the series pops with the warmth, humour and survival-instinct tenderness that defines Gen Z life today.
Billed as a slice-of-life snapshot of twenty-something turbulence, Girlie Pops follows two mismatched roommates trying to stay afloat in the choppy waters of early adulthood. Prakriti (Ankita Chhetri), a corporate professional moonlighting as a hopeful influencer, grapples with algorithm anxiety and full-time job monotony; while Ira (Devishi Madaan), an HR exec nursing a fresh heartbreak stumbles through online dating one awkward match at a time. Between career confusion, emotional U-turns, and social-media self-esteem spirals, the duo finds an unlikely sanctuary: each other.
Speaking about the series Pocket Aces D2C head Vishwanath Shetty said, “With GirliePops, we wanted to capture the real, everyday chaos of Gen Z and how they find their way through adulting together. It’s rooted in the humour, vulnerability, and comfort that sisterhood brings. Collaborating with Maybelline New York, a brand that personifies Bold Confidence & Self Expression, made it even more special.”
The cast is frontlined by familiar FilterCopy faces Ankita Chhetri and Devishi Madaan, both managed by Clout, Pocket Aces’ influencer vertical. The pairing brings an easy chemistry that keeps the 10–12 minute episodes breezy and binge-able, making Girlie Pops ideal for the swipe-generation’s viewing habits.
At just three episodes, the series delivers bite-sized storytelling without losing emotional depth. It picks its battles wisely, practicality vs passion, heartbreak vs healing, paycheque vs purpose, all while wrapping it in Dice Media’s signature blend of relatability and warmth.
Streaming now on Dice Media and Filtercopy’s Youtube channels, Girlie Pops is the kind of show that understands its audience because it feels like part of their group chat.
Whether you’re dodging red flags on dating apps, negotiating self-worth with your boss, or wondering if the influencer dream is worth the ring light, Girlie Pops offers a little laugh, a little comfort, and a lot of “omg same”.
iWorld
Spotify spotlights Premium with AI DJ and Lossless Audio push
Five week campaign highlights personalisation and high fidelity listening.
MUMBAI: Your playlist just got a promotion and it now comes with a DJ who never sleeps. Spotify is turning up the volume on its Premium proposition, rolling out a new campaign that places product features not just music centre stage.
At the heart of the push are two upgrades: AI DJ and Lossless Audio. Rather than pitching them as add-ons, Spotify positions these as the engines quietly reshaping how people listen, moving the experience from passive playback to something far more intuitive and immersive.
The campaign unfolds through two feature-led films rooted in everyday listening moments. One spot leans into AI DJ as a hyper-personalised curator, adapting in real time to mood, taste and listening patterns essentially turning algorithms into something that feels almost human. The other film zooms in on Lossless Audio, emphasising richer, high-fidelity sound that captures nuances often lost in compressed streaming.
It’s a strategic shift in storytelling. Instead of selling access to content, Spotify is selling how that content feels smarter, sharper, and more tailored to the individual listener.
The rollout is equally expansive. The five-week campaign spans digital video, connected TV, audio, out-of-home, social media and in-app integrations, ensuring visibility across both digital and physical touchpoints. The idea is clear: meet users wherever they are, and remind them that Premium is designed to follow.
There’s also a strong regional layer baked in. With integrations across Tamil and Telugu music, Spotify is leaning into India’s linguistic diversity, acknowledging that personalisation in this market is as much cultural as it is technological.
The broader play is hard to miss. In an increasingly crowded streaming landscape, differentiation is no longer just about catalogue size or pricing. It’s about experience. By foregrounding AI-led curation and high-quality audio, Spotify is betting that the next phase of competition will be won not by what users listen to, but how they listen to it.
And if this campaign is anything to go by, the platform is keen to ensure that every tap of the play button feels a little more like a performance.
