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Airtel outlines digital entertainment vision with launch of converged platform Airtel Xstream

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MUMBAI: Bharti Airtel (Airtel), India’s largest integrated telecommunications services provider, today announced the launch of its converged digital entertainment play: Airtel Xstream.

Airtel Xstream is part of Airtel’s vision of building a world-class digital entertainment ecosystem for Digital India and make it accessible to customers through innovative devices and exciting applications. Over the coming months, Airtel plans to roll out a range of exciting solutions to cater to the entertainment needs of every customer segment of India that is getting transformed through rapid adoption of high speed data services.

All the content on one platform, delivered across screens: Airtel Xstream brings one of the widest entertainment catalogues – hundreds of satellite TV channels, tens of thousands of movies and shows in English, Hindi and multiple Indian languages, millions of songs, plus access to all the popular OTT entertainment apps on one platform. It enables customers to access all this content across the screen of their choice – TV, PC, and Smartphone with a unified User Interface.

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Future Ready platform for connected Homes: Airtel Xstream devices will come with capabilities beyond world-class entertainment and will be the IoT gateway for enabling a range of solutions for connected homes.

Exclusive benefits for Airtel Thanks customers: Airtel Thanks customers will enjoy exclusive benefits on Airtel Xstream, including free access to premium content from Airtel’s content catalogue plus offers on a range of other services.

Bharti Airtel Bharti Airtel chief product officer Adarsh Nair said, “Airtel is on an exciting mission to provide a broad array of digital services and platforms that can form the foundation for a rising India. As part of our digital entertainment play, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms.

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“Today, we are announcing India’s first converged entertainment platform Airtel Xstream that brings together your favorite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Digital India is transforming the way content is being consumed over internet connected devices. Airtel Xstream will cater to needs of a new generation of consumers who are looking for seamless and converged entertainment across multiple screens at home and on the go.”

With the launch of Airtel Xstream, Airtel has become the first company in India to enable a seamless digital entertainment experience, with a unified user interface across all screens. Airtel has rolled out a new range of Airtel Xstream connected devices that will make any TV a smart TV and will be available to customers starting today. Airtel Xstream devices offer blazing-fast performance and slick viewing experience through solid product engineering, deep design excellence coupled with strong device specifications.

Airtel Xstream Stick

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An Android 8.0 based OTT stick designed for plug & play experience on any TV screen, the Airtel Xstream Stick comes with a single subscription plan that provides access to all digital entertainment at a one-stop destination with over 10,000 movies and shows from top OTT content partners like ZEE5, Hooq, Hoi Choi, Eros Now, HungamaPlay, ShemarooMe, Ultra and Curiosity Stream, in addition to over 6 million songs from Wynk Music’s library. The Airtel Xstream Stick will also provide access to Netflix, Amazon Prime Video and other Google Playstore applications to enable users to download any app of their choice.

The Airtel Xstream Stick with built-in Chromecast is powered by best-in-class 1.6 Ghz processor. The stick remote comes with voice enabled search feature and Bluetooth 4.2 makes it faster and more energy efficient.

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The Airtel Xstream Stick is priced at Rs 3999/-. Airtel Thanks Platinum and Gold customers get complimentary access to the content subscription plan on Airtel Xstream Stick. All other customers get free access to the content for the first 30 days and will need to subscribe to a Rs 999/- annual plan to continue enjoying the exciting content catalogue.

For the launch of Airtel Xstream Stick, Airtel has partnered with Flipkart as the exclusive online partner. The stick will also be available starting today across leading Airtel retail stores, airtel.in, top electronic retail chains like Croma and Vijay Sales.

Airtel Xstream Box

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Powered by Android 9.0, the Airtel Xstream 4K Hybrid Box seamlessly brings satellite TV and OTT content together onto the TV screen with the convenience of a single device, making any regular TV a smart TV.

Along with the option to choose from 500 plus TV channels, the Airtel Xstream Box comes preinstalled with Airtel Xstream app (10,000 plus movies and shows), Netflix, Amazon Prime Video, YouTube and Airtel Store (for advanced gaming with high end graphics).

The Airtel Xstream Box has Wi-Fi and Bluetooth connectivity and built-in Chromecast. It comes with a universal remote that features Google Assistant based voice search and hot keys for Netflix, Amazon Prime Video and YouTube.

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Priced at Rs 3999, the Airtel Xstream Box comes with a complimentary one year subscription (worth Rs 999) to all Airtel Xstream app content in addition to one month subscription to a HD DTH pack.

All existing Airtel Digital TV customers can upgrade to Airtel Xstream Box at a special price of Rs 2249 only.

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Airtel Xstream Box is available starting today across leading Airtel retail stores, airtel.in and top e-commerce sites like Flipkart, Amazon and electronic retail chains like Croma and Vijay Sales.

Airtel Xstream App and Web access

Airtel Xstream app is a revamped version of Airtel TV app. The refreshed app has a new User Interface and much sharper content discovery and recommendation engine. Airtel Xstream app continues to have one of the widest content catalogues with over 400 LIVE TV channels and 10,000 plus movies and shows from top content providers like ZEE5, Hooq, Eros Now, HungamaPlay and much more.

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Gaming

India’s new online gaming rules take effect today, banning money games and creating a regulator

The rules, in force from today, separate e-sports from gambling and impose jail terms and stiff fines on violators

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NEW DELHI: India’s online gaming sector woke up this morning to a new reality. The Promotion and Regulation of Online Gaming Rules, 2026, came into force today, May 1st, turning a year of legislative intent into enforceable law. The message from New Delhi is blunt: e-sports and social games are welcome; online money games are not.

The rules operationalise the Promotion and Regulation of Online Gaming (PROG) Act, passed by Parliament in August 2025. Together, they represent the most sweeping regulatory intervention India has made in its booming digital gaming market, one that generated Rs 23,200 crore in 2024 and is projected to grow at a compound annual rate of 11 per cent to reach Rs 31,600 crore by 2027. The stakes, in every sense, could not be higher.

A sector out of control

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The urgency behind the legislation is not hard to find. An estimated 45 crore Indians have been affected by online money gaming platforms, with losses exceeding Rs 20,000 crore. Addiction, financial ruin, money laundering, and suicides have all been linked to the sector. Seventy-seven per cent of the market’s revenues came from transaction-based games, a figure that made regulators deeply uneasy.

The government’s response, effective as of today, is categorical. Online money games, whether based on chance, skill, or any mix of the two, are banned outright. So is their advertising, promotion, and facilitation. Banks and payment processors are barred from handling related transactions. Unlawful platforms can be blocked under the Information

Technology Act, 2000.

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The penalties are designed to sting. Offering or facilitating online money games can attract up to three years in jail and a fine of up to Rs 1 crore, or both. Repeat offenders face a minimum of three years, extendable to five, with fines between Rs 1 crore and Rs 2 crore. Advertising such games carries up to two years in prison and fines of up to Rs 50 lakh, with repeat violations attracting higher penalties still. Cyber cell officers at state and union territory levels, including at police station, district, and commissionerate levels, are empowered to investigate offences.

The new sheriff in town

At the centre of the new framework sits the Online Gaming Authority of India, a digital-first regulator constituted as an attached office of the Ministry of Electronics and Information Technology, headquartered in Delhi. It is chaired by the additional secretary of MeitY and includes joint secretary-level representation from home affairs, finance, information and broadcasting, youth affairs and sports, and law and justice, a deliberately multi-sectoral design built for a complex sector.

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The authority’s powers are broad. It will maintain and publish lists of online money games, investigate complaints, issue directions, orders, and codes of practice, hear appeals on user grievances, and coordinate with financial institutions and law enforcement to ensure effective and timely action.

Its decisions on game classification are to be completed within 90 days, a time-bound commitment that industry players have welcomed after years of regulatory ambiguity. Classification can be triggered by the authority acting on its own initiative, by an application from a service provider, or by a notification from the central government. Games will be assessed on objective factors: whether stakes are involved, whether players expect monetary winnings, the revenue model, and whether in-game assets can be monetised outside the game. The outcome is recorded in a determination order specific to the game and provider.

E-sports gets its moment

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While the crackdown on money gaming dominates today’s headlines, the rules also carve out a structured path for e-sports and online social games. Registration, required when notified by the central government, applies to all games offered as e-sports and is based on factors including risk to users, scale, financial transactions, and country of origin. A successful application yields a digital certificate of registration with a unique number, valid for up to ten years. Service providers must display registration details, designate a point of contact, comply with data retention requirements, and follow directions on facilitating payments.

Online money games are explicitly ineligible for recognition or registration as e-sports under the National Sports Governance Act, 2025. The separation is deliberate, and the industry has noticed.

Akshat Rathee, co-founder and managing director of NODWIN Gaming, called today’s operationalisation “encouraging,” pointing to publisher-led registration of esports titles and a time-bound determination process as creating “much-needed certainty for all stakeholders.” He added that the “continued emphasis on clearly separating esports from online money gaming is critical in preserving the integrity of competitive gaming as a skill-driven discipline.” He described it as “a proud moment to see official acknowledgement of the broader benefits of responsible esports and gaming, from building confidence, discipline, and teamwork to creating new career pathways for young talent,” and said the framework sets “a strong foundation for the ecosystem to scale in a more structured and globally competitive manner.”

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Animesh Agarwal, co-founder and chief executive of S8UL, was equally bullish. “This clarity is critical in unlocking investor confidence and attracting multi-genre brands, while also enabling organisations to take a more long-term view, whether in investing in talent, scaling teams, or building globally competitive formats,” he said, adding that it “strengthens trust among audiences and mainstream stakeholders, positioning esports not just as a sport, but as a fast-growing youth entertainment category in India.”

But Agarwal urged caution on several fronts. There remains limited clarity around financial frameworks, particularly in how esports earnings are treated by banks and financial institutions. A well-defined pathway for the formal recognition or registration of esports teams is still evolving, as are structured player protections. He also called for smoother visa processes for esports athletes competing in international tournaments and for government support in developing infrastructure, including bootcamps, training facilities, and access to high-performance equipment across titles.

Vishal Parekh, chief operating officer of CyberPowerPC India, pointed to downstream effects on education and careers. “With formal recognition and policy backing, colleges and institutions are more likely to take the sector seriously, whether through dedicated esports infrastructure, training programmes, or curriculum integration,” he said, adding that this helps students view gaming as a viable career spanning roles across competitive play, content, game development, and allied industries. He noted that as esports gains prominence in global multi-sport events, the framework strengthens India’s position in international competitive gaming, and called on the ecosystem to provide the right infrastructure and access to high-performance hardware to unlock opportunities in talent development and job creation.

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Protecting users, one safeguard at a time

The rules introduce a layered system of user protections calibrated to the risk profile of each game. These include age verification, age gating, time restrictions, parental controls, user reporting tools, counselling support, and fair-play and integrity monitoring. Service providers must disclose their safety features and internal grievance mechanisms when applying for determination or registration.

A two-tier grievance redressal system sits atop these safeguards. Users who are dissatisfied with a platform’s resolution can escalate to the authority within 30 days. The authority aims to dispose of such appeals within a further 30 days. A second appeal lies before the secretary of MeitY, who must also endeavour to resolve matters within 30 days. Enforcement proceedings will be conducted in digital mode wherever possible, with cases targeted for resolution within 90 days from receipt of a complaint.

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Penalties under the framework are proportionate, taking into account gain from non-compliance, loss to users, the gravity of the offence, and whether violations are recurring. Mitigation efforts by service providers will also be considered when determining penalties. All penalties imposed under the Act will be credited to the Consolidated Fund of India.

The money follows the rules

For investors and founders, the implications are immediate and significant. Sagar Nair, head of incubation at LVL Zero Incubator, a 100-day sprint designed to accelerate early-stage gaming startups across India, argues that with real-money gaming now prohibited, capital will shift “away from transaction-driven models toward content-led, IP-driven, and global-first gaming businesses.” He acknowledged trade-offs: for operators with exposure to real-money formats, the market becomes more restrictive in the near term. But he argued that by clearly separating esports and non-money gaming from online money gaming, “India is positioning itself as a hub for responsible, creative, and scalable game development.” The opportunity, he said, is “to view India not just as a monetisation-first market, but as a talent, IP, and scale market,” adding that “for founders and investors willing to adapt, this shift could ultimately strengthen India’s position in the global gaming landscape.”

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The government frames the wider impact in equally ambitious terms: a boost to India’s creative economy and digital exports, new career pathways for young people, protection for families from predatory platforms, and a stronger voice in global digital governance. India, it argues, offers a model for other countries grappling with the same tensions between gaming’s economic promise and its social risks, one that shows innovation and strong safeguards need not be mutually exclusive.

Whether the framework delivers on those promises will depend on enforcement, always the hardest part. But from today, the architecture is firmly in place: a regulator with teeth, a classification system with deadlines, penalties designed to deter, and a clear dividing line between games that build careers and games that destroy finances. For a sector that has grown fast and governed itself loosely, May 1st, 2026 is the day the free ride ends.

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