Brands
YouTube ads see 47 per cent view rate, 55 per cent CTR lift: VDO.AI
Report finds contextual targeting boosts performance and brand safety
NEW DELHI: Context is proving to be more than just king on YouTube. A new report by VDO.AI shows that ads aligned with relevant content environments are delivering view rates of up to 47 per cent and click-through rate gains of as much as 55 per cent.
According to the YouTube Advertising Trends Report, campaigns that match ad placements with contextual content outperform those relying purely on audience targeting. View rates rose from 31.9 per cent to as high as 47 per cent when ads were aligned with relevant content, while brand suitability scores improved significantly from around 70 per cent to over 95 per cent.
The study, based on campaign data across seven verticals, highlights that the content environment is often the defining factor between average and high-performing campaigns. Real estate brands advertising alongside home tours and interior content recorded the highest gains, with CTR uplifts ranging between 40 per cent and 55 per cent. Automotive campaigns aligned with car reviews and test drives saw increases of 35 per cent to 50 per cent, while consumer electronics brands placed next to tech reviews and unboxing videos delivered gains of 30 per cent to 45 per cent.
The trend extended across other sectors as well. FMCG, health and wellness, finance and edtech categories saw improvements ranging from 20 per cent to 45 per cent, depending on the degree of contextual alignment. At a more granular level, retail campaigns saw CTRs rise from 0.84 per cent to between 1.2 per cent and 1.8 per cent, while travel campaigns improved from 0.78 per cent to between 1.1 per cent and 1.6 per cent.
Commenting on the findings, VDO.AI co-founder Arjit Sachdeva said, “There is a growing body of evidence that audience targeting alone does not fully explain YouTube campaign performance. Campaigns aligned to relevant content environments consistently outperform unaligned ones on every measured metric.”
He added, “For the industry, the lesson is that context is not a refinement of audience targeting. It is a parallel input that deserves equal rigour at the planning stage.”
The report signals a shift in how digital advertising effectiveness is being evaluated. While marketers have traditionally focused on who they are targeting, the findings suggest that what users are watching at the moment an ad appears may be just as critical.
As video consumption continues to expand across devices and formats, contextual targeting is emerging as a key lever for both performance and brand safety, reshaping how campaigns are planned and optimised.
Brands
Shiv Ratan Agarwal, the man who built Bikaji Foods, passes away
The man who turned a Bikaneri snack stall into a global brand leaves behind a formidable legacy
RAJASTHAN: Shiv Ratan Agarwal, the founder, promoter, chairman and whole-time director of Bikaji Foods International, passed away on Thursday, April 23. His death was described by the company as an irreparable loss.
Agarwal built Bikaji from the ground up, transforming what was a traditional Bikaneri snacks business into an internationally recognised packaged foods brand. His formula was deceptively simple: keep the authentic taste, add modern business muscle. It worked. The company grew into a nationally and globally present force, listed on both the BSE and the National Stock Exchange.
The board of directors, management and employees of the company conveyed their deepest condolences to his family, calling his passing unexpected.
Bikaji was unequivocal about its intentions going forward. “The company remains committed to building upon the strong foundation laid by him and will continue to uphold and strengthen the goodwill of the Bikaji brand by carrying forward his vision, principles, and entrepreneurial ethos,” it said in a regulatory filing to the stock exchanges. The company added that it would strive to sustain its growth trajectory while leading a profitable and responsible business.
On the regulatory side, Bikaji informed the exchanges that Agarwal would cease to be classified under the promoter and promoter group category, in accordance with Regulation 31A(6)(c) of the listing regulations, following his demise.
He turned a snack into a stock market story. The question now is who carries the recipe forward.
