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New offering targets app-first audiences as mobile usage hits 5.3tn hours.
12M plus impressions, CTV 95.28 per cent completion, display CTR beats benchmarks
Report finds contextual targeting boosts performance and brand safety
MUMBAI: As India’s festive buying fever peaks, consumer electronics ads are enjoying a record-breaking audience on Connected TV (CTV), according to a new study by VDO.AI. The...
MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing...
