VDO.AI launches interactive in-app ad suite for mobile engagement

MUMBAI: A swipe here, a tap there and suddenly the battle for attention is no longer happening on websites, but deep inside the apps consumers rarely leave. Advertising technology company VDO.AI has expanded its cross-screen advertising ecosystem with the launch of a new suite of interactive in-app advertising solutions, betting on the growing dominance of mobile applications as consumer attention shifts further away from traditional digital environments.

The move comes at a time when brands are grappling with what many in the industry describe as an engagement problem. While mobile usage continues to surge, conventional banner advertising has struggled to keep pace with changing consumer behaviour. According to Sensor Tower’s State of Mobile Report, consumers globally spent a record 5.3 trillion hours on mobile applications, underscoring the scale of the opportunity and the challenge facing advertisers.

Against this backdrop, VDO.AI‘s latest offering is designed to make advertising feel less like an interruption and more like part of the user journey. The suite includes In-Feed Native Ads, In-Line Banner Ads, Rewarded Ads, Playable Ads and Dynamic Interstitial Ads, all tailored specifically for app environments.

The company says the formats aim to tackle common industry pain points such as banner blindness, declining engagement quality and accidental clicks, while helping brands generate deeper interaction and longer attention spans. At the same time, the offering is positioned to help app publishers improve monetisation without disrupting user experience.

The launch marks a strategic expansion for VDO.AI, which has increasingly focused on creating a unified advertising ecosystem spanning Connected TV (CTV), mobile, YouTube, rich media display and emerging digital surfaces.

Arjit Sachdeva, Co-founder of VDO.AI, said the traditional advertising layer has failed to evolve at the same pace as modern app experiences.

“Users move seamlessly through apps, but advertising often remains static and intrusive. The goal is to align ad delivery more closely with how people naturally engage with content, improving both user experience and campaign effectiveness,” he said.

The company expects adoption to be strongest among sectors where mobile-first consumer behaviour is accelerating rapidly, including consumer electronics, automotive, gaming, e-commerce, fintech and FMCG.

Beyond individual campaigns, the new in-app capabilities can also integrate with VDO.AI’s wider cross-screen ecosystem, allowing brands to build sequential storytelling strategies across multiple touchpoints from televisions and smartphones to video platforms and apps.

As consumers continue spending more of their digital lives inside mobile apps, advertisers appear to be following them there. VDO.AI’s latest launch signals how the next phase of digital advertising may be less about chasing impressions and more about earning meaningful engagement, one tap at a time.