VDO.AI study finds format and relevance trump AI in the battle for eyeballs
Weather, cricket scores and pollution levels will now shape what viewers see mid-stream
Report finds contextual targeting boosts performance and brand safety
MUMBAI: As India’s festive buying fever peaks, consumer electronics ads are enjoying a record-breaking audience on Connected TV (CTV), according to a new study by VDO.AI. The...
MUMBAI: BMW India is shifting gears in advertising. In partnership with Interactive Avenues and VDO.AI, the luxury carmaker has launched interactive connected TV (CTV) campaigns, bringing...
