Brands
TAM report: Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23
Mumbai: TAM AdEx has released a quarterly report on television advertising for Jul – Sep’23.
Ad volumes on television advertising witnessed growth of five per cent in Apr-Jun’23 and one per cent growth in Jul-Sep’23 compared to Jan-Mar’23. Also, Jul-Sept’23 observed a degrowth of four per cent in TV ad volumes compared to Jul-Sep’22.
Food & beverages retained its top position compared to Apr-Jun’23; the auto sector observed a positive rank shift. Banking/finance/investment entered the top 10 list of sectors during Jul-Sep’23 compared to Apr-Jun’23. The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.
The top 10 categories collectively added 33 per cent share of ad volumes on television advertising during Jul-Sep’23. During Jul-Sep’23, biscuits, tea and mosquito repellents were the new entrants in the top 10 list of categories compared to Apr-Jun’23. Washing powder/liquids, milk beverages, and shampoos observed a positive rank shift in Jul-Sep’23 compared to Apr-Jun’23.
Hindustan Unilever and Reckitt Benckiser (India) retained their first and second positions during Q’1, Q’2 and Q’3 of Y 2023. During Jul-Sep’23, the top 10 advertisers contributed 49 per cent share of ad volumes on TV advertising. Britannia Industries and Nestle India entered the top 10 list during Jul-Sept’23 and secured ninth and tenth positions compared to their 14th and 13th positions respectively in Apr-Jun’23.
In Jul-Sep’23, the top 10 brands together accounted for 10 per cent share of ad volumes on television advertising. Out of the top 10 brands present in Jul-Sep’23, five of them belonged to Reckitt Benckiser (India) and four belonged to Hindustan Unilever. Also, five of the top 10 brands belonged to personal care/personal hygiene sector during Jul-Sep’23.
Milk beverages saw highest increase in ad volumes resulting in 30 per cent growth during Jul-Sep’23 compared to Apr-Jun’23 followed by ecom-online shopping with 76 per cent growth.
Compared to Jan-Mar’23, GEC and movies genre witnessed minor rise in percentage share of ad volumes in Jul-Sep’23. Whereas, news and kids genre’s share was maintained throughout all three quarters. The top five genre together contributed more than 90 per cent share of ad volumes in each of the Q’1, Q’2 and Q’3 of Y 2023.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
