Brands
TAM adex data shows Samsung was top telecom advertiser
MUMBAI: Recently released TAM Media Research AdEx data reveals that Samsung India Electronics was the top advertiser in the telecom products category on print, radio, and digital platforms for the period between January 2018 and September 2018. The brand stood third in the TV section, preceded by Xiaomi Technology India and Vivo Mobile India. Jio Phone was the top new brand on TV and radio.
Cellular phones – smartphones category dominated telecom products with more than 80 per cent share in all media.
The report also revealed that ad volumes for telecom products rose by 8 per cent on radio while declined significantly by 19 per cent and 53 per cent on television and print, respectively as compared to ad volumes in the same period of 2017.
Television remained the top choice of telecom products advertisers to place ads on as the medium had 62 per cent of the total insertions followed by radio (36 per cent share). The media received highest ad insertions during Feb '18. Digital had the highest monthly ad insertions in Aug '18.
The report also revealed that the telecom products providers preferred to place their ads more during feature films (30 per cent insertions), followed by news bulletin (14 per cent) and film songs (10 per cent).
In terms of content, sales promotions dominated 84 per cent share of ad space with discount promotions leading the roost and claiming 84 per cent share of sector ad space followed by multiple promotion (15 per cent).
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
